From a small 200 sq. meter outlet in Mumbai, the model of Naturals Ice Lotions right now has changed into a Rs 300 crore empire. And behind this unimaginable success is the unimaginable journey of its founder Raghunandan Srinivas Kamath. Initially from Karnataka’s Mangalore, Kamath was the youngest of seven siblings. His mom was a homemaker and his father was a fruit vendor. The household additionally owned an acre of land the place they cultivated some fruits. In his childhood, Kamath accompanied his father to fields and markets to promote the fruit and throughout the course of. realized the artwork to identify high quality ripened fruits.
In accordance with thebetterindia.com, when Kamath was 14, his household moved to Mumbai (Bombay again then). Right here, he joined a brand new college however after failing to move his board exams twice, he needed to drop out of college and be a part of his eldest brother’s enterprise. Kamath’s brother ran a South Indian eatery ‘Gokul Refreshments’ the place he additionally offered home made ice lotions to the shoppers. Kamath first instructed the concept of utilizing fruit-based ice cream flavours on the store however this bold plan was not entertained by others within the household.
However quickly, the eatery enterprise had a break up and a share of the restaurant went to Kamath. This was his probability to pursue his thought of promoting totally different flavours of ice cream. So, with the Rs 3,50,000he obtained after the break up, Kamath started Naturalswith six employees members. He additionally used to promote pav bhaji in his store.
Although the concept of promoting fruit flavour ice lotions in a maker the place everybody was promoting vanilla and chocolate appeared dangerous, Kamath managed to promote practically a thousand on the very first weekend of the store opening.
Kamath clocked up a income of Rs 5,00,000 within the very first yr and later dropped promoting pav bhaji and centered solely on ice lotions. And there was no wanting again ever since. The corporate slowly moved to using machines to scale up their output and right now has over 135 retailers throughout the nation.
Naturals function from its 3-decade previous manufacturing unit in Kandivali that course of milk provide from Nashik and fruit provide from totally different components of the nation, to offer revolutionary and scrumptious ice cream flavours.
At a time, when enterprise success tales are sophisticated with complicated jargon, Kamath’s story is a reminder is that every one you want is the flexibility to work onerous and hold issues easy.