After greater than a yr because the coronavirus pandemic induced the unprecedented lockdown, cinemas will probably be opening in Maharashtra on October 22. This additionally signifies that filmmaker Rohit Shetty will lastly be releasing his much-awaited cop-thriller Sooryavanshi. The Akshay Kumar-starrer will probably be launched in cinemas on November 5. However earlier than the film hits the silver display screen, Shetty is planning to kick off the promotions of the film from October 15.
In accordance with a report, Shetty won’t be going the normal method of that includes commercials in newspapers or releasing a second trailer of the upcoming film. Bollywood Hungama studies that Shetty has determined to maintain a brief and tight marketing campaign of simply 15 to 18 days, which is able to embrace launching of three songs. The report mentions that via the 18-day marketing campaign, Shetty will unveil three songs, that are anticipated to create a buzz. All three songs are anticipated to be chartbusters, talked about the supply talking to the portal. One of the crucial anticipated songs from the film is ‘Aila Re Aila’, which options the three cops from Shetty’s earlier films Singham (Ajay Devgn), Simmba (Ranveer Singh) and Sooryavanshi.
One other music which will probably be launched through the promotions of the film is the fashionable rendition of 90s hit music Tip Tip Barsa Paani. The music options actress Katrina Kaif and Akshay.
One other methodology of promotion adopted by the filmmaker this time consists of out of doors campaigns.
The report additionally states that Shetty will get area on hoardings within the metropolis, as a part of barter commitments, below which he will probably be making an look at sure occasions of the corporate. The movie star filmmaker has determined to go on-ground and occupy the hoardings to place out the message that Sooryavanshi will launch this Diwali solely in cinema halls. The advertising of the movie can even deal with digital promotions with songs, posters and different content material on social media.